#1. Google Keyword Planner - Best for getting direct search volume estimates and CPC data straight from the source.
What Is It?
Google Keyword Planner is built directly into Google Ads. It is the gold standard for discovering new keywords and seeing historical search volume data directly from Google.
Free Tier Breakdown
What you get: The tool is completely free to use. You simply need an active Google account and a Google Ads account (you do not have to run active ads).
The catch: If you don't spend money on active ad campaigns, Google will show broad ranges for search volume (e.g., 10K - 100K) instead of exact numbers.
Pros
- Data comes directly from Google
- 100% free to use
- Excellent for commercial intent and CPC data
Cons
- Hides exact search volume without active ad spend
- Lacks organic keyword difficulty metrics